App-V has been a trusted solution for application virtualization since 2012. Many organisations still use it, but Microsoft stopped active development in 2015 already. While client components of App-V remain supported for now (Microsoft recently revisited the end-of-support deadline of April 2026), its server components will be out of support halfway 2026. Meanwhile, Microsoft’s successor, MSIX, still faces challenges such as lower packaging success rates and limited compatibility with Windows 11. As a result, organisations seek reliable alternatives.
For organisations relying on App-V, this extended timeline provides an excellent opportunity to explore modern alternatives for application management that can better align with evolving needs. Especially when you are in the process of transforming the workplace, want to further automate, or are adopting hybrid scenarios: exploring future-proof alternatives ensures your organisation stays ahead.
Liquidware offers a future-proof alternative with its application layering solution FlexApp. By pulling applications away from the OS and placing them in their own "application layer," individual applications can be easily and flexibly delivered to any platform. Various Windows versions, hybrid environments or multiple application versions that have to run simultaneously are not a problem.
Liquidware ensures a smooth transition by directly converting App-V packages to FlexApp, preserving previous investments. FlexApp remains usable even in future migrations and integrates seamlessly with all leading physical, virtual, and cloud-based workspaces, including solutions like Intune.
To make the transition as smooth as possible, preserve previous investments, as well as taking future developments into account, Liquidware offers the possibility to convert App-V packages directly to FlexApp. Even if an organisation wants to migrate its workstation in the future, FlexApp and associated packages remain usable. FlexApp integrates seamlessly with all leading (physical/virtual/cloud) workstations and solutions such as Intune.
“For organisations evaluating application management solutions, I highly recommend FlexApp. I was genuinely surprised by how easy it was, given the App-V packaging challenges we’ve faced in the past. Recently, we needed to update a package. We just upgraded it, published it in FlexApp and within 20 minutes it was ‘next-next-finished’ Historically, it would have cost much more time, care and consideration. FlexApp is just easy, intuitive, and it works.”
Robert Harwood
Infrastructure specialist, Royal Borough of Windsor and Maidenhead“We started looking at alternatives to App-V and tested several solutions extensively. In the end, we kept running into the same two objections: either the product was very complex, or the compatibility was insufficient. We have two fairly large packaging teams, so we didn’t want a solution that required specialized knowledge. Ease of use was therefore a prerequisite. With FlexApp, we found the simplicity and high level of compatibility that we were looking for.”
Senior Desktop Engineer
Global Insurance Company“To replace the deprecated App-V and to offer applications flexibly across multiple platforms, we had already opted for FlexApp. Now that we’re transitioning from Citrix to the Windows 365 platform, FlexApp once again proves its flexibility, as we can continue using the previously created software packages.”
Wim Hofman
IT Solution Architect Workplace & Security, Gemeente Haarlemmermeer"We did look at app layering from other vendors, but there we saw several limitations. For example, we couldn’t offer applications on-demand, or they all had to be in the Citrix image. That way you get ‘image rot’ and applications start to conflict with each other. With FlexApp, applications are actually delivered as a separate layer and not ‘baked into’ somewhere. Moreover, App-V is going to disappear, and we were looking for a platform-independent alternative.”
Martijn Konings
Senior System and NetworkAdministrator, Waterschap Brabantse DeltaFlexApp delivers applications on-demand to a Windows environment.
Applications can be packaged automatically.
Update without re-installing and/or downtime, resulting in simplified image management.
Applications become flexibele layers that can be assigned context-aware .
Applications are delivered platform-agnostic.
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